What’s Behind the Increase in Cosmetic Surgery in the UK

Cosmetic surgery in the UK has seen a significant rise in recent years, with a variety of procedures gaining popularity.

In 2022, there was a significant increase in cosmetic surgeries in the UK, with a total of 31,057 procedures, marking a 102% rise from the previous year. This increase was attributed to pent-up demand post-pandemic, and the numbers were even higher than pre-pandemic figures.

Women underwent 93% of all cosmetic procedures, with the most popular for women being breast augmentation, breast reduction, abdominoplasty, liposuction, and blepharoplasty. Men accounted for 7% of the procedures, with the most popular being rhinoplasty, chest reduction, blepharoplasty, liposuction, and otoplasty (ear correction)​​.

According to the International Society of Aesthetic Plastic Surgery (ISAPS), the most popular cosmetic surgeries currently carried out in the UK include:

  1. Breast Augmentation: This is the most common procedure performed. Breast augmentation, sometimes referred to as breast enhancement, or even more commonly as a “boob job,” involves the use of breast implants or fat transfer to increase the size of the breasts, change their shape, or make them more even. Private breast enlargement surgery remains one of the most commonly carried out major cosmetic procedures in the UK.
  1. Liposuction: This procedure sees the next highest number of surgeries. It involves the removal of fat from specific areas of the body, such as the abdomen, hips, thighs, buttocks, arms, or neck.
  1. Eyelid Surgery: Almost as commonly carried out is eyelid surgery or blepharoplasty, which aims to improve the appearance of the eyelids. It can be performed on the upper lids, lower lids, or both and has increased noticeably in popularity in recent years.
  1. Abdominoplasty: Also known as a tummy tuck, is surgery to remove excess fat and skin and, in most cases, restore weakened or separated muscles creating an abdominal profile that is smoother and firmer.
  1. Breast Reduction: This surgery involves reducing the size of large breasts. It is often sought for relief from physical discomfort as well as cosmetic improvement​​.

Reasons for the Increase in Cosmetic Surgery

In addition to post-pandemic factors, advancements in cosmetic surgery techniques have certainly also been pivotal in increasing the popularity and accessibility of these procedures in the UK. One of the most significant advancements is in minimally invasive techniques. Procedures like laser treatments, microdermabrasion, and non-surgical fat reduction offer alternatives to traditional surgery, often with reduced recovery times and less risk of complications. This shift towards less invasive methods has made cosmetic surgery more appealing to a broader audience who may have been deterred by the prospect of a lengthy recovery or the risks associated with more invasive procedures.

Another key development is in the refinement of surgical techniques and technology. For instance, 3D imaging technology now allows surgeons and patients to preview potential results of procedures like rhinoplasty or breast augmentation, leading to more accurate and satisfying outcomes. Additionally, improvements in surgical instruments and techniques have led to more precise and subtle results. This precision reduces scarring and improves recovery times, making cosmetic surgery a more attractive option for those seeking aesthetic enhancements.

The reasons behind the rising demand for cosmetic surgery in the UK are multifaceted. Social media and celebrity culture play a significant role, as constant exposure to idealized images of beauty can influence individuals to seek physical changes through surgery. Moreover, there’s a growing acceptance and openness about undergoing cosmetic procedures, reducing the stigma that was once associated with it. People are now more willing to invest in their appearance as a way of boosting self-confidence and improving mental wellbeing.

Additionally, the aging population in the UK is also a contributing factor. As people live longer and healthier lives, they are increasingly looking to cosmetic surgery to help them maintain a youthful appearance. This desire is not just about vanity but is often linked to professional and social reasons, where looking younger is perceived as an advantage. Furthermore, the advancements in medical technology and techniques have made these procedures safer and more reliable, encouraging more people to opt for cosmetic surgery.

In summary, the combination of technological advancements in cosmetic surgery and changing societal attitudes towards these procedures have contributed to their increasing popularity in the UK. People are now more empowered to make choices about their appearance, with safer, more varied, and accessible options available.